September 24, 2014

Red Stripe Launches Learning for Life Project Grow

On Monday September 1st, a new chapter of Project Grow began as 29 young adults will be trained in the best practices of cassava cultivation through our Learning for Life program. This brings to 11,529 the number of Jamaicans who have been enrolled in the Red Stripe-led skills training intervention since inception in 2008. Building on the ethos of ‘Transforming Lives Through Education’, the students will learn the fundamentals of cassava cultivation and play a key role in delivering Red Stripe’s commitment to using sustainability as the pathway to innovation and growth.

The nine-week program is a partnership with the Caribbean Agricultural Research and Development Institute, and will cover training in land preparation all the way through to crop harvesting. The practical sessions will be held at Red Stripe’s 36-acre pilot farm at Bernard Lodge in St Catherine which is expected to produce 500 metric tons of cassava by the end of the year.

“We are extremely proud of this particular Learning for Life program because it feeds directly into our sustainability agenda of using local produce grown by Jamaicans, who are trained by us, to produce Red Stripe beer,” said LeVaughn Flynn, Red Stripe’s Senior Communications Manager and Learning for Life Project Lead. “This is a win-win for all involved and the bigger the project gets the more lives will be directly impacted through this educational program.”

In the next five years, Red Stripe plans to cultivate 2400 acres of cassava leading to the creation of 2400 new jobs both through its farm and the cassava processing plant which will be installed at its Kingston Brewery early 2015. The students enrolled in this program who successfully complete the assessment administered by HEART Trust NTA will receive Level 1 certification and will be among those who will be employed on the farm.